One of the hardest thing when it comes to grow your small business is to get noticed. With a smaller marketing budget, it’s not easy to reach your target audience more than other large companies. Of course you can’t afford a Super Bowl ad. And actually you don’t need to. If you are creative enough to think different than others, your business can actually get noticed.
Never copy the competition
This is one of the most common mistakes that small business make. They tend to copy the larger companies to promote their business. You need to know that you can’t be successful if you do the same. You don’t have the same volume, you don’t have the same experience, you don’t have the same loyal customers.
Try to do the reverse of what your competitors do. Of course do it if it’s a positive move for your customers. For example decrease your prices, when your competitors increase their prices at a certain day. You will get noticed quickly and be remembered all year long.
Try to create challenges and engage with your customers in an enjoyable way. If you have a restaurant, you can offer the meal for free if someone can eat 10 of them. As maybe only 1 in 500 people will do it, you will be selling a lot of meals and word of mouth will be so effective.
Try to break a record
People love to hear about records. And if they are involved, nothing can be better. By creating a world attempt with your business you may be on many social channels or even on local news stations which will make a huge reach to potential customers for you.
Donate to charity
Donating a charity or doing something for them is actually a win-win. Your business will be heard and get trusted by people as well as the charity of your choice gets much needed funding. By doing this you will build a strong bond with your customers and gain more of them. Trust will lead the relationship to loyalty which will make your business grow.